We’ve teamed up with Unseen UK – a fantastic charity that is fighting for a world without slavery. There are over 40 million victims of modern slavery worldwide, tens of thousands in the UK, and almost half of them are under 18.
Unseen runs the UK’s Modern Slavery Helpline and has a safehouse and outreach services for children who have been victims of trafficking. They also work with business and governments to raise awareness of modern slavery and how to tackle it.
Ending slavery is a big task, and they can’t do it alone. That’s why we’ve decided to partner with them. For every cake sold, we’re donating 5% to Unseen so they can help more survivors of child exploitation to rebuild their lives and regain their childhood. Hopefully one day, we will live in a world where no human is enslaved by another.